October 5th

Selling to High-Net-Worth Clients

Click HERE to register!

Date and Time:

Wednesday, October 5, 2022 @ 1pm - 2pm EST on Zoom


Selling to High Net-Worth Clients presented by Araam Inc.

As a part of the continuous support and commitment to the DDA members and their vision, Araam Inc. has partnered with Consumer Behaviour Psychologist Dr. Paul Russell of Luxury Academy to conduct a special webinar dedicated to educating the design community on Selling to High-Net-Worth Clients, because we believe in adding value to what we do and who we partner with.

People buy luxury for many reasons. Quality, craftmanship and the best materials are certainly important elements, but primarily people buy luxury because of how it makes them feel.

In this informative webinar, you will learn that not all High-Net-Worth consumers are the same, in fact they're broken down into very distinct categories, each with their own expectations.  You'll also learn how the psychology behind The Authority Principle, when used correctly, can position you as an expert who luxury consumers will pay attention to.

Session Learning Outcomes:

1. Categories of wealth

2. Expectations of each category

3. Understanding and using The Authority Principle.

How you can attend this special webinar

This webinar will be conducted virtually on Zoom or join the webinar viewing in-person at the Araam showroom in the Toronto International Design Centre (TIDC), Suite 209 on Wednesday, October 5th, 2022.

The cost of this webinar is:

$40.00 - Members (Virtual and In-Person viewing)

$60.00 - Non-Members (Virtual and In-Person viewing)

Why join the webinar in-person at Araam Showroom?

1. Win attractive door prizes and one-day-only DDA special product discount.

2. Enjoy a beautifully crafted array of refreshments

3. Meet the Araam Team & learn about our Designers & Decorators Mattress Program

4. Explore the offers, products and services of other vendors at TIDC 


Dr. Paul Russell, Director and Founder, Luxury Academy

Paul started his career in the luxury hospitality industry as a trainee manager for Clarridges Hotel in London. He went on to work for Four Seasons, Ritz Carlton, Mandarin Oriental and Renaissance Hotels in a variety of operational management roles. His last operational role was as Director of Food & Beverage within Marriott International. Upon qualifying as a Behavioural Psychologist, Paul moved away from operations and headed a behavioural task force team within the Marriott Group who visited struggling hotels and realigned their performance.

In 2012 he and his business partner founded Luxury Academy, a training and consultancy company specifically for businesses within the luxury sector. The academy works with and advises some of the world’s most recognizable luxury brands and companies across a wide spectrum of industry sectors.

*CEU Certification Pending