Design Forces: Building your Business and your Brand - Toronto International Design Centre
Jun 13

Design Forces: Building your Business and your Brand

Date: Jun 13Time: 8:30 AM - 1:00 PMLocation:Toronto International Design Centre, 6900 Airport Road

Design Forces: Building your business and your brand

8:30 am - breakfast
9 - 11 am - workshop
Breakfast workshop: The Art of Storytelling to Grow Your Business with Jennifer Singh, PR Strategist & Media Coach - 2 IDCEC Hours

11am - 12pm - Networking break

Networking activities, tour student vignettes, enter TIDC contest: Explore And Vote

12 pm- 1 pm
Lunch ‘n Learn: Brand Chemistry with Laura Beauparlant, award-winning international keynote speaker and author of Brand Chemistry – How to attract clients and keep them! - 1 IDCEC Hour

Choose to attend one session for $25 or purchase tickets to both for $5 off.

Session #1: How to use the art of storytelling in traditional and social media to grow your business

If you are a small business owner, there is no doubt that telling your brand story in an authentic way can be challenging. But the fact is storytelling is just as important as any other operation in your business. Your story is what makes you stand apart from your competition and it is the way your community is going to connect with YOU - the person behind your product or your service.

In this hands-on workshop Jennifer will show you how to implement an authentic storytelling strategy that aligns with your brand, values and business goals so you can reach your target audience and increase sales. You will begin to develop a yearly content calendar that will take the guesswork out of what to pitch to traditional media and what to post on social media.

Next up you will learn how to master the techniques needed to bring your stories to life on-camera as well as in client sales presentations or workshops. We will focus on delivering your message with confidence using your mobile device and how to dress the part so you captivate your audience.


Session #2: It's all about Chemistry: Why brands succeed or fail

How do you build a business that stands out, is memorable and builds trust with your audience so that your business is the only choice? You start by creating an authentically human brand– a brand that deeply aligns with your values and those of your ideal client.
Join Laura for this engaging, interactive and thought-provoking talk and learn what a brand is, what your brand is really saying and why the key to success is chemistry.

Purchase tickets to one session for $25 or both for $45.

To register and learn more about each session and the presenters click the link below:


October 2019
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